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A combination of factors, including COVID-19 containment situation, end-use market recovery & Recovery Timeline of 2020/ 2021
Market Behavior/ Level of Risk and Opportunity
End Industry Behavior/ Opportunity Assessment
Expected Industry Recovery Timeline
Business Impact Horizon
Opening of Economy by Q3 2020
Recovery - Opening of Economy extended till Q4 2020 / Q1 2021
Global OTA Transmission Platform Market is valued at approximately USD 95.6 million in 2019 and is anticipated to grow with a healthy growth rate of more than 3.4% over the forecast period 2020-2027.
Over-the-Air (OTA) is a type of platform for wireless transmission in the broadcasting sector. OTA transmission platforms are increasingly used in television and radio platforms for broadcasting channels wirelessly. With the advancement in transmission technology, the broadcasting industry is also varying its broadcasting channel platform by adopting advanced technology transmission platforms. The significant technology used in the OTA transmission platform is Advanced Television Systems Committee (ARTC) 3.0 standard, which is a next-generation transmission platform that deploys advanced error correction for the physical layer and new technologies to create wireless data via an IP delivery system. Therefore, these factors are anticipated to accelerate market growth around the world. Moreover, the increasing penetration of digital television around the world, along with the technological advancements and digitalization in television broadcasting are few other factors responsible for the market growth over the forecast period.
For instance, according to the VIVE Network (Texas, U.S.), around 31% of U.S. households have owned 4K Ultra HDTV in 2018, represent an increase from nearly 16% in 2017. In 2017, as per the Statista, over 4 million households in Japan owned a 4K TV and this figure is expected to grow to almost 27 million households in the fiscal year of 2024., as per the Statista. Therefore, this factor is expected to accelerate the demand for the OTA Transmission Platform around the world. Although, the recent outbreak of the COVID-19 pandemic has been increasing the demand for the OTA transmission platform due to several regional government has imposed lockdown to prevent the spread of novel coronavirus. Therefore, many people temporarily do not have any kind of work, which results that they are getting more engaged in watching television. This is likely to leverage the market growth during the forecast period. However, lack of sufficient OTA infrastructure is one of the major factors impeding the market growth over the forecast period of 2020-2027.
The regional analysis of the global OTA Transmission Platform market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the increasing popularity of 4K and 8K televisions, along with the presence of a significant number of market players in the region. Whereas Asia-Pacific is anticipated to exhibit the highest growth rate / CAGR over the forecast period 2020-2027. Factors such as the rapid digitization in the television broadcasting industry, along with the rise in the improvement of picture quality and wireless transmission platforms would create lucrative growth prospects for the OTA Transmission Platform market across the Asia-Pacific region.
Major market player included in this report are:
LG Electronics Inc.
One Media 3.0 LLC.
Sinclair Broadcast Group, Inc.
SK Telecom Co. Ltd.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
Target Audience of the Global OTA Transmission Platform Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Value-Added Resellers (VARs)
Third-party knowledge providers
A systematic step framework for How to Tackle The Situation... "MITIGATE" | "SUSTAIN" | "GROW": Business Strategy Recovery, Scenario and Planning
Key Segments Studied in the Global OTA Transmission Platform Market
Geographical Breakdown: Regional level analysis of the market, currently covering North America, Europe, China & Japan
In-Depth Qualitative Analyses Include Identification And Investigation Of The Following Aspects: Market Structure, Growth Drivers, Restraints and Challenges, Emerging Product Trends & Market Opportunities, Porter's Fiver Forces. The report also inspects the financial standing of the leading companies, which includes gross profit, revenue generation, sales volume, sales revenue, manufacturing cost, individual growth rate, and other financial ratios. The report basically gives information about the Market trends, growth factors, limitations, opportunities, challenges, future forecasts, and details about all the key market players.
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Changing Forecasts in a Time of Crisis: explores key issues, including:
- The heavy economic impacts of social distancing measures
- Future changes in consumer behavior
- The urgent need for high-frequency economic data
- Mapping Out a Potential Recovery
- Business Strategies During COVID-19
- Near & Long Term Risk Outlook, Risk Assessment and Opportunities
Key questions answered: Study Explore COVID 19 Outbreak Impact Analysis
- Market size and growth rate during forecast period.
- Key factors driving the Market.
- Key market trends cracking up the growth of the Market.
- Challenges to market growth.
- Key vendors of Market.
- Detailed SWOT analysis.
- Opportunities and threats faces by the existing vendors in Global Market.
- Trending factors influencing the market in the geographical regions.
- Strategic initiatives focusing the leading vendors.
- PEST analysis of the market in the five major regions.
- What should be entry strategies, countermeasures to economic impact, and marketing channels?
- What are market dynamics?
- What are challenges and opportunities?
- What is economic impact on market?
- What is market chain analysis by upstream raw materials and downstream industry?
- What is industry considering capacity, production and production value? What will be the estimation of cost and profit? What will be market share, supply and consumption? What about import and export?
- What is current market status? What's market competition in this industry, both company, and country wise? What's market analysis by taking applications and types in consideration?
- What were capacity, production value, cost and profit?
- Who are the global key players in this industry? What are their company profile, their product information, and contact information?
- Which manufacturing technology is used, what are their company profile, their product information, and contact information?
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Key Points Covered in OTA Transmission Platform Market Report: COVID 19 Impact Analysis
Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Million)
1.2.1. OTA Transmission Platform Market, by Region, 2018-2027 (USD Million)
1.2.2. OTA Transmission Platform Market, by Component, 2018-2027 (USD Million)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global OTA Transmission Platform Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global OTA Transmission Platform Market Dynamics
3.1. OTA Transmission Platform Market Impact Analysis (2018-2027)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global OTA Transmission Platform Market Industry Analysis
4.1. Porter's 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter's 5 Force Model (2017-2027)
4.2. PEST Analysis
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global OTA Transmission Platform Market, by Component
5.1. Market Snapshot
5.2. Global OTA Transmission Platform Market by Component, Performance - Potential Analysis
5.3. Global OTA Transmission Platform Market Estimates & Forecasts by Component 2017-2027 (USD Million)
5.4. OTA Transmission Platform Market, Sub Segment Analysis
Chapter 6. Global OTA Transmission Platform Market, Regional Analysis
6.1. OTA Transmission Platform Market, Regional Market Snapshot
6.2. North America OTA Transmission Platform Market
6.2.1. U.S. OTA Transmission Platform Market
188.8.131.52. Component breakdown estimates & forecasts, 2017-2027
184.108.40.206. Platform Type breakdown estimates & forecasts, 2017-2027
6.2.2. Canada OTA Transmission Platform Market
6.3. Europe OTA Transmission Platform Market Snapshot
6.3.1. U.K. OTA Transmission Platform Market
6.3.2. Germany OTA Transmission Platform Market
6.3.3. France OTA Transmission Platform Market
6.3.4. Spain OTA Transmission Platform Market
6.3.5. Italy OTA Transmission Platform Market
6.3.6. Rest of Europe OTA Transmission Platform Market
6.4. Asia-Pacific OTA Transmission Platform Market Snapshot
6.4.1. China OTA Transmission Platform Market
6.4.2. India OTA Transmission Platform Market
6.4.3. Japan OTA Transmission Platform Market
6.4.4. Australia OTA Transmission Platform Market
6.4.5. South Korea OTA Transmission Platform Market
6.4.6. Rest of Asia Pacific OTA Transmission Platform Market
6.5. Latin America OTA Transmission Platform Market Snapshot
6.5.1. Brazil OTA Transmission Platform Market
6.5.2. Mexico OTA Transmission Platform Market
6.6. Rest of The World OTA Transmission Platform Market
Chapter 7. Competitive Intelligence
7.1. Top Market Strategies
7.2. Company Profiles
7.2.1. AirTV L.L.C
220.127.116.11. Key Information
18.104.22.168. Financial (Subject to Data Availability)
22.214.171.124. Product Summary
126.96.36.199. Recent Developments
7.2.2. Channel Master
7.2.3. GatesAir Inc.
7.2.4. Gemalto NV
7.2.5. Harmonic Inc.
7.2.6. LG Electronics Inc.
7.2.7. One Media 3.0 LLC.
7.2.8. Sinclair Broadcast Group, Inc.
7.2.9. SK Telecom Co. Ltd.
7.2.10. TiVo Corporation
Chapter 8. Research Process
8.1. Research Process
8.1.1. Data Mining
8.1.3. Market Estimation
8.2. Research Attributes
8.3. Research Assumption
........and view more in complete table of Contents
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Address: 500 N Michigan Ave, Suite 600, Chicago, IIIinois 60611 - UNITED STATES
Tel: +1 888 212 3539 (US - TOLL FREE)