The over-the-air (OTA) transmission is a digital platform that allows television and radio broadcasters to broadcast wirelessly. The OTA transmission platform is expected to empower broadcasters to broadcast 4k videos along with 3D multichannel sound through wireless transmission platforms. Hence, the increase in demand from users for better picture and higher audio quality drives the demand for OTA transmission platform. Moreover, the combination of Over the Air (OTA) and Over the Top (OTT) is further anticipated to create major growth opportunities for the market, as it is expected to enable users to access content from any platform.
According to a recent report published by Allied Market Research, titled, "OTA Transmission Platform Market by Component and Platform Type: Global Opportunity Analysis and Industry Forecast, 2018–2026," the global OTA transmission platform market size was valued at $92.50 million in 2018, and is projected to reach $121.54 million by 2026, registering a CAGR of 3.4% from 2019 to 2026.
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The application of the upcoming transmission standard, Advanced Television Systems Committee (ATSC) 3.0, is anticipated to influence each part of the transmission platform, such as, encoder, antenna, and others. Moreover, with the advent of Advanced Television Systems Committee (ATSC) 3.0 standard, the televisions antenna is expected to receive upgrades along with sound and 4K resolution upgrades. In addition, the ATSC 3.0 supports high efficiency video coding, which enables less consumption of bits along with broadcasting of more video data. In addition, the reception signals for channels are enhanced, which further improve the viewer experience. Hence, such factors are expected to provide major opportunities for the OTA transmission platform market growth in the forthcoming years.
By component, the platform segment garnered major OTA transmission platform market share in 2018 and is expected to remain dominant during the forecast period. The growth of this segment is mainly attributed to the increase in penetration of smartphones. Also, the rise in trend of online streaming devices drives the adoption of OTA transmission platform. Further, the services segment is expected to exhibit highest growth rate throughout the forecast period.
By platform type, the radio segment dominated the global OTA transmission platform market in 2018 and is expected to generate highest revenue during the forecast period. The growth of this segment is mainly attributed to the increasing intervention of government for digitization of radio signals and broadcasting is fueling the market growth for OTA transmission. On the contrary, mobile segment is anticipated to garner the highest growth rate during the forecast period.
By region, North America dominated the global OTA transmission platform market in 2018 and is expected to remain dominant during the forecast period due to presence of major market players and on-going developments in OTA transmission platforms. Also, increase in involvement of government for digitization of television broadcasting and radio signals is also the key factor expected to fuel the market growth in this region in the upcoming years. On the other hand, the Asia-Pacific region is projected to generate the highest growth rate during the forecast period.
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Key Findings of the Study:
- By platform type, the television segment dominated the global OTA transmission platform market in 2018 and is expected to generate highest revenue during the forecast period. Moreover, the radio segment is anticipated to garner the highest growth rate during the forecast period.
- By component, the platform segment dominated the global OTA transmission platform market in 2018 and is expected to generate highest revenue during the forecast period. On the contrary, the services segment is expected to exhibit highest growth rate throughout the forecast period.
- By region, the North America region dominated the global OTA transmission platform market in 2018 and is expected to generate highest revenue during the forecast period. On the contrary, the Asia-Pacific region is projected to generate the highest growth rate during the forecast period.
Some of the key OTA transmission platform industry players profiled in the report include AirTV L.L.C, Channel Master, GatesAir Inc., Gemalto NV, Harmonic, Inc., LG Electronics Inc., One Media 3.0, LLC, Sinclair Broadcast Group, Inc., SK Telecom Co., Ltd., and TiVo Corporation.
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About Us: Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
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